Beth Loring

Beth is the Director of Research and Usability at Farm Design, Inc. She is a human factors specialist with extensive experience in product design and usability, having expertise in user requirements gathering, ergonomics, user interface design, and usability testing. Beth has published extensively and is coauthor of Moderating Usability Tests: Principles for Interacting with Participants Joseph Dumas (Morgan Kaufmann Publishers, 2008). She has moderated over a thousand usability test sessions over the past twenty-five years.

Prior to joining Farm Design, Beth was Director of the Bentley Design and Usability Center, where she managed a team of usability consultants and graduate students and taught professional education courses on user-centered design. Before that, Beth was a Principal Research Scientist at AIR, a usability consulting firm, where she managed the consumer product design practice. In addition, Beth spent five years as the human factors team leader at IDEO Product Development in Boston.

Beth holds an MS in Engineering Design from Tufts University and is a Certified Human Factors Professional. She has received design awards from IDEA/Business Week and ID Magazine. Beth is the past chair of both the New England Chapter of HFES and Boston CHI.