Bruce McCarthy  ·  @d8a_driven

It’s not every day that you run across a friendly subject-matter expert like Bruce McCarthy. He’s so invested in helping product managers and UX designers work smarter that his company—UpUp Labs—is launching a tool to help them validate requirements before jumping to design:

And all his knowledge comes from direct experience. Bruce founded three startups, so finding product-market fit and a sustainable business plan was essential to growth. He’s also held executive-level product management positions for companies including NetProspex and ATG.

And as a result, he’s come to know what works—and doesn’t work—with traditional design teams and processes. In fact, he’s been blogging about this topic at Product Powers, which will give you a taste of his fun, practical teaching style.