Kelly Goto http://gotoresearch.com · @go2girl
Kelly Goto is fascinated by how people adopt products and services in their daily behavior. And as a pioneer of the design ethnography field at her own consultancy, gotomedia LLC, she studies this for clients including Samsung, Nokia, Target, and Wells Fargo.
So perhaps it’s no surprise that prototyping is up her alley. After all, it gives designers the ability to build experiences faster, test them faster, and watch what happens faster—as you’ll soon learn for yourself.
Kelly is recognized globally for helping to design people-friendly interfaces for web and mobile products. She wrote Web Redesign 2.0: Workflow That Works, which many colleges and universities use in their digital curriculum. She also is an instructor and consultant in topics such as Lean processes, emotional UX, design thinking, and “getting unstuck.”
So if you want to learn how to prototype and test mobile experiences from one of the most dynamic and friendliest experts on Earth, then Kelly is just the person you’ve been waiting for.