Margot Bloomstein  ·  @mbloomstein

Margot Bloomstein is one of the talented folks we turn to for this evolving, important idea of content curation.

She’s the principal of Appropriate, Inc., a brand and content strategy consultancy based just down the road from UIE in Boston. For more than a decade, she's partnered with retailers, universities, and other clients. Margot helps them to create brand-appropriate experiences and engage their target audiences. She’s a master at projecting key messages with consistency and clarity through both traditional and social media.

Margot is a popular voice at conferences. She was part of the inaugural Content Strategy Consortium. Margot speaks regularly on the evolution of content strategy within interactive agencies.