Steve Mulder  ·  @MulderMedia

Steve Mulder is VP, Experience Strategy at Isobar (formerly Molecular, an interactive agency headquartered in Boston), where he transforms customer insights and business and brand strategies into engaging online experiences that drive results. He also heads up the Emerging Interactions practice and helps organizations innovate on customer relationships using social media, social networking, rich interfaces, and other emerging digital trends. He is the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web and a regular speaker at web conferences. He has 15 years of experience in digital strategy, customer research, information architecture, interaction design, and usability. He has brought his expertise to a wide range of companies, including Nokia, Philips, Adidas, Finish Line, TD Canada Trust, TripAdvisor, HumanaOne, Talbots, PC Connection, 3M, and Estee Lauder.