Tamara Adlin http://adlininc.com  ·  @tamaraadlin

Tamara’s Ad Hoc Personas isn’t just something she’s cooked up in her garage. She’s been refining her methods for years, working with client teams “from Apple to Zillow,” as she likes to say.

In her current work at Adlin Inc. and while working at Amazon and the Army Research Labs, she’s learned the importance of getting teams laser-focused on who their customers and users are and how those people really think and act.

It’s a no brainer that Tamara based her method off of personas, since she, along with John Pruitt, wrote one of the classic books on the topic, The Persona Lifecycle: Keeping People in Mind Throughout Product Design.