The SpoolCast with Jared Spool

The SpoolCast has been bringing UX learning to designers’ ears around the world since 2005. Dozens and dozens of hours of Jared Spool interviewing some of the greatest minds in design are available for you to explore.

Episode #62 Design for Signup Q&A Followup

December 23, 2008  ·  30 minutes

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At the beginning of this month, we had Joshua Porter in the office to present his Design for Sign-up talk. Designing for sign-up should be simple, yet it's often the most challenging area of your design. Josh had some great ideas on how to increase the ease of sign-up and how to motivate your users to want to.

We got back together with Josh to follow-up on the seminar so we could answer a number of viewer's questions that we didn't have time for in the seminar.

Show Notes

At the beginning of this month, we had Joshua Porter in the office to present his Design for Sign-up talk. Designing for sign-up should be simple, yet it's often the most challenging area of your design. Josh had some great ideas on how to increase the ease of sign-up and how to motivate your users to want to.

We got back together with Josh to follow-up on the seminar so we could answer a number of viewer's questions that we didn't have time for in the seminar.

In this podcast, we discussed,

• Best practices for web form design • Suggestions for user testing sign-up during the design phase • Placement and design for sign-in forms • The role of immediate engagement, delaying sign-up till after the user is engaged • The 9× effect and it's application and implications for sign-up • Writing copy that encourages sign-up

There's a lot of great stuff in this show. Even if you missed the live seminar, we think you'll get a lot out of this interview with Josh.

In the podcast, Josh recommended reading this Harvard Business Review article, Eager Sellers and Stony Buyers by John T. Gourville