The SpoolCast with Jared Spool

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Episode #52 Followup Q&A from the Scent of a Web Page

July 28, 2008  ·  25 minutes

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Brian Christiansen and I recorded a special episode comprised entirely of questions from our customers. On July 17, we held the UIE Virtual Seminar: The Scent of a Web Page—The Five Types of Navigation Pages. During the seminar, we received far more questions than time would allow answering. As is tradition, we put together this follow-up podcast to answer even more of your excellent questions.

Show Notes

Brian Christiansen and I recorded a special episode comprised entirely of questions from our customers. On July 17, we held the UIE Virtual Seminar: The Scent of a Web Page—The Five Types of Navigation Pages. During the seminar, we received far more questions than time would allow answering. As is tradition, we put together this follow-up podcast to answer even more of your excellent questions.

In this episode, we discussed:

  • how we determined “failure” and “success” when we studied users
  • how our research applies to college sites
  • the undesirable trait of pogosticking up and down between levels of pages and why that's a sign of navigation failure
  • examples of link-rich homepages that users love
  • why, contrary to popular opinion, users still don't like to search

In the podcast, we referred to an article we wrote a little while back, called Lifestyles of Link-Rich Pages, which provides more information on long-links and our home page research.