The SpoolCast with Jared Spool

The SpoolCast has been bringing UX learning to designers’ ears around the world since 2005. Dozens and dozens of hours of Jared Spool interviewing some of the greatest minds in design are available for you to explore.

Episode #35 Gerry McGovern Interviewed by Jared Spool

July 30, 2007  ·  46 minutes

Listen Now

Download the MP3

In today's SpoolCast, I had the opportunity to speak with Gerry McGovern. Gerry is a widely-acclaimed speaker author and consultant on the topic of web content.

Show Notes

In today's SpoolCast, I had the opportunity to speak with Gerry McGovern. Gerry is a widely-acclaimed speaker author and consultant on the topic of web content. Gerry is known for his insights on writing and laying out content for the Web, information architecture design, and development of content management strategy. Gerry has a new book out that we think is just great, called Killer Web Content.

In this podcast, we discuss how Gerry recommends:

» Frequent and small design refinements to please your customers » Use click stream analysis wisely and eliminate clicks to improve experience » Studying your most popular search queries to tune the top results

Gerry also makes the point of putting your customers in the center of your universe by concentrating on the things they want to accomplish. Help them accomplish certain things fast by putting their needs ahead of yours. The reality of the web is, 'if you waste their time, they're gone.'

There's a lot of great information here, and I think you'll enjoy it.