The SpoolCast with Jared Spool

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Episode #44 Reviewing Mental Models with Indi Young

March 17, 2008  ·  43 minutes

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In February we held one of our most popular Virtual Seminars ever, Mental Models: Getting Into Your Customer's Head, presented by Indi Young. We had a number of compelling questions left over from the seminar, and we wanted Indi to have a chance to answer them.

Show Notes

In February we held one of our most popular Virtual Seminars ever, Mental Models: Getting Into Your Customer's Head, presented by Indi Young. Indi explained her mental model method of organizing the beliefs and philosophies of users, then comparing them to the current and planned functionality, to see if the users' needs align with the design.

When we were done with the seminar, we had a number of compelling questions left over from the seminar. In this Podcast, we got back in touch with Indi and discussed some of the more interesting ones.

Indi had some interesting opinions on:

  • whether you use surveys for data collection,
  • how long it will take to do a mental model assessment,
  • how you ensure the accuracy of the interpretation of the data you collect,
  • and much more...

[Note: Unfortunately, while we were recording, there was a motor running in the background and the mic was picking it up. Brian worked extremely hard to scrub this noise out as much as possible, but there are places where doing so would've made it hard to understand what Indi was saying. We apologize in advance if the recording is a little difficult to listen to in places.]

Later this month, Indi will be presenting her full-day workshop on this subject, Mental Models: Aligning Design Strategy with Human Behavior at our Web App Summit in Coronado, California. We've almost sold out, sign up now for one of the few remaining seats! You won't want to miss it.