Episode #49 Usability Guerilla Techniques with Dana Chisnell
This week, I had the great honor of speaking with Dana Chisnell, noted usability expert and principal at Usability Works, a consultancy based in San Fransisco. Dana is also the co-author of the recently-released second edition of the Handbook of Usability Testing, a book so fine, I agreed to write the foreword.
This week, I had the great honor of speaking with Dana Chisnell, noted usability expert and principal at Usability Works, a consultancy based in San Francisco. Dana is also the co-author of the recently-released second edition of the Handbook of Usability Testing—a book so fine that I was thrilled when they asked me to write the foreword.
In this interview, I asked Dana what makes the best user researchers better than the pack. Dana suggested that great user researchers dig deeper into who the users are. They don't just stop after watching novices interact with the design for the first time. Instead, they look to constantly learn about the full range of people who use the design.
Also, the top user researchers look beyond the use of functionality to the entire experience. Dana shared how Enterprise Rent-a-Car spends a lot of time and energy thinking about every interaction they have with their customers. They stand around in their retail outlets and watch individuals getting their cars and turning the cars in, looking at how the experiences fit together.
Dana had a lot more to say about what makes the best stand above the rest. You'll want to listen to the rest of the podcast to hear her thoughts on the subject of excellence in user research.