Usability Tools Podcast with Jared Spool & Brian Christiansen

Jared Spool discusses tips and tools for improving your site's user experience with Christine Perfetti and Brian Christiansen. They share someone UIE's most important findings from our decades of research on web design and usability.

Episode #8 Are There Users Who Always Search?

October 9, 2007  ·  21 minutes

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In the design world, there’s always been an assumption that some users demonstrate “search-dominant” tendencies by going right to the search engine when they first visit a web site looking for content. But back in 2000, UIE made a groundbreaking claim that blew away the web design world. From our research, we concluded that users aren’t Search dominant. How does this effect your design choices?

Show Notes

Each week in our Usability Tools Podcast series, I will be sitting down with UIE's Managing Director, Christine Perfetti to discuss tips and tools for improving your site's user experience. The goal of our weekly podcast is to share some of the most important findings from UIE's research on web design and usability.

In the design world, there's always been an assumption that some users demonstrate "search-dominant" tendencies by going right to the search engine when they first visit a web site looking for content. But back in 2000, UIE made a groundbreaking claim that blew away the web design world. From our research, we concluded that users aren't Search dominant. A few years back, I wrote the article, Are There Users Who Always Search?, and have received tons of questions about the findings ever since.

In this podcast, Christine Perfetti and I discuss the study, including:

» Why no user always went to the search engine on a site » How the design of a site's page determines what location strategy users employ » How the design community reacted to UIE's research on Search Dominance » Why your site's navigation may be poorly designed if your users are gravitating to Search