Usability Tools Podcast with Jared Spool & Brian Christiansen

Jared Spool discusses tips and tools for improving your site's user experience with Christine Perfetti and Brian Christiansen. They share someone UIE's most important findings from our decades of research on web design and usability.

Episode #12 Avoiding Redesigns

December 3, 2007  ·  14 minutes

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This week, we discuss avoiding redesigns. When we talk about avoiding redesigns, we don’t think your should stay anchored in the past, far from it. But we think the best route to change is through incremental deployment.

Show Notes

This week, Brian Christiansen and I discuss avoiding redesigns. When we talk about avoiding redesigns, we don’t think your should stay anchored in the past, far from it. But we think the best route to change is through incremental deployment.

Some of the issues we addressed were:

• Why is a site-wide redesign in one major relaunch a bad idea? • What are some of the leading sites doing when they want a new design? • How can staged redesigns help avert risk? • How do users react to staged redesigns?

We find the staged redesign is the most effective way to go about changing your site. Listen in to find out how you can harness this technique to make your next project more effective.