Usability Tools Podcast with Jared Spool & Brian Christiansen

Jared Spool discusses tips and tools for improving your site's user experience with Christine Perfetti and Brian Christiansen. They share someone UIE's most important findings from our decades of research on web design and usability.

Episode #10 Robust Personas

November 21, 2007  ·  36 minutes

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This week, we follow up our Virtual Seminar presentation on Building Robust Personas In 30 Days or Less, with answers to more questions that were generated during the session. You needn't have attended the seminar to learn from this podcast, though.

Show Notes

This week, we follow up our Virtual Seminar presentation on Building Robust Personas In 30 Days or Less, with answers to questions attendees asked during the session. I highly suggest you take a listen. You'll uncover some wonderful insights even if you didn't attend the seminar.

During the podcast, Brian Christiansen and I discussed the following topics:

» What are personas? » Should your organization have dedicated UX team members for maintaining updated personas? » Can just one person participate in the persona building process? » Should you develop scenarios for multiple personas that all fit one task? » Can you create personas based solely on survey results? » How do personas relate to Actors and Use Cases from the Rational Unified Process (RUP)?

During the podcast, we also mentioned several valuable resources for incorporating personas into the development process:

Steve Mulder's The User is Always Right

Alan Cooper's About Face, 3rd edition

Alan Cooper's The Inmates Are Running the Asylum

John Pruit and Tamara Adlin's The Persona Lifecycle