UX Advantage with Jared Spool & Karen McGrane

What does it take to create a culture of design? How does putting user experience first change the way organizations work? At UX Advantage, Jared Spool & Karen McGrane interviewed inspirational pioneers who deliver user experience as a competitive advantage to their organization. The UX Advantage Podcast traces the journey to that event with short bursts of insight.

Meet the Hosts

Photo of Jared Spool

Jared Spool http://uie.com  ·  @jmspool

Jared Spool took UX to a new level in 1988 when he launched UIE. And by, "to a new level," we mean "validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it."

Fortunately, for users everywhere, his continued efforts are still paying off.

Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line. He's helped thousands of companies worldwide to increase their profits, identify interaction failures, and integrate UX research and design into their product development cycles.

Reaching designers is a priority, too—aside from these virtual seminars, Jared and the UIE team organize annual conferences chock full of hands-on, practical workshops led by the best industry minds around.

Photo of Karen McGrane

Karen McGrane https://karenmcgrane.com  ·  @karenmcgrane

If you've heard of "Content Strategy" then you're probably already familiar with Karen McGrane. After all, she's among content strategy's most vocal proponents and practitioners - let alone that she also specializes in UX design, information architecture, and interaction design.

So, in short, she's probably going to blow your mind.

Today, Karen is a managing partner at Bond Art + Science, and she teaches design management at the School of Visual Arts in NYC. Before these adventures, she founded the IA department at Razorfish, where she was VP and national lead for UX.